These days, a big part of daily news is now consumed by mobile applications. As a matter of fact, majority of the users are spending half of their time browsing through social media feeds to be updated of current events.
According to experts, by using native news applications, businesses can utilize this as a marketing medium for opening new opportunities and reaching new height for monetization. Let us take a dive on why there should be more thought and consideration to be given on legacy app modernization.
The Things that Native Apps Resolved
As mentioned, improving the functionalities of applications are something to be taken into mind. Doing so can lead to many good things including:
News magazines are typically struggling to generate revenue as a direct result of massive and fierce market competition. From sponsored stories, advertising, subscriptions and events, these are the biggest competitors and the most popular way to monetize.
Don’t expect users to use applications to view contents. Rather, they’re using apps on engaging stuff such as:
- Playing games
- Connecting w/ families, friends and colleagues
- Checking the weather
- Monitoring fitness level
- Ordering online
These and many more are only few of the uses of applications these days. On the other hand, the internet is a more suitable and applicable option when it comes to content consumption. Both smartphones and tablets have remarkable web browsers and people are using them in searching for valuable information and for discovering informative and entertaining contents on social media.
Web-Based or Mobile-Based?
The key difference between mobile and web is humongous especially for businesses that are producing media content. But somehow, news apps have failed in delivering engaging user experience on the mobile platform.
The apps merely looked like the adjusted version of its website. This is causing abrasion why readers opt to get news through television or social media.
On the other hand, this can be rectified if the apps can provide an engaging experience that’s different from how we are reading news online. If this can be done, then it will increase the appeal of news apps that are out in the market today.