Media

Globalization of the media

Globalization also affects the media in particular. It has had a significant impact on the news market. Globalization of the media has an economic and cultural-social dimension. The media is a fast-moving industry that must constantly adapt to economic and political conditions.

Transnational mergers aim to ensure that the media giants have access to the entire value chain, from the production of the images to the information and worldwide distribution. Because of this, the printer for stickers is needed.

Corporate concentration in the media sector also creates opportunities for a dominant group to abuse media power, but it also has an impact on politics and the economy.

Globalization of the media is to be considered both in the economic as well as in the cultural-social function. In line with its services and functions, the media are a factor of political power.

Functions of the media

The formation of political opinions and will, which takes place mainly through the mass media, is described by the term media democracy. The mass media press, radio, and television are assigned three functions, some of which overlap strongly.

These media functions are:

  • Information
  • Participation in opinion-forming
  • Control and criticism

It is the task of the mass media, through complete, objective, and understandable information, to enable citizens to follow what is happening in public and to understand the economic, social, and political contexts.

In the opinion, the mass media also play a significant role. By selecting and designing content, you can determine what becomes a public topic and how. For example, by emphasizing certain topics in their reporting through frequent mentioning and good placement in newspapers, magazines, radio, or television programs, they influence which problems should be viewed as particularly important by the population.

Change in the media landscape

A rapid change in the media landscape can be observed worldwide. All media – print media, radio, television, and film – retain their specific properties, their advantages, and disadvantages. At the same time, however, the boundaries between them are blurring, everything is networked with one another and, in the information society, is available via one’s own computer or smartphone. In view of digitization and networking, the media are currently undergoing extensive restructuring, which has given rise to new forms of offering, e.g. online newspaper, Internet radio, etc.