In media-based communication, there is less an exchange, but rather the recording of messages and information. These are offered by journalists, radio and television producers. This form of communication can be called media communication or mass communication. The mass media are the sender in this communication process.
The press, radio, television, books, films, videos, CDs, and others are called mass media.
An essential characteristic of the mass media is their information, which is in principle accessible to all members of society.
The term mass medium comes from the Anglo-American language area. He has prevailed over the term mass communication in public.
Content and characteristics of mass media
Mass media are part of public communication. They are aimed at almost all social classes. The content of the mass media is therefore generally accessible to everyone just like how accessible and easy to convert Youtube to mp4. There are restrictions through social regulations, e.g. the youth protection laws.
The communication process is mostly indirect and one-sided, i.e. That is, there is hardly any feedback. On the other hand, only with mass media is it possible to create prerequisites for communication/information/opinion formation due to their breadth and reach, their complexity and speed, their differentiation and selection possibilities.
Mass media – mass communication
In the information society, in a society developed through science, technology, and economy, mass communication is a prerequisite for social communication. Seen in this way, mass communication is the generic term for all forms of information exchange, while mass media represent a part of public communication.
In common parlance, both terms are used synonymously.
Media Development Perspectives
Many citizens fear the concentration of the media and the globalization of media offers. Extensive dependence on large media groups would restrict the variety of information and run counter to the democratization process.
In this context, political structures are required that limit the possibilities for concentration.
Through the new media (Internet) and the spread and improvement of other technical possibilities have also resulted in new forms of individual media use. At the same time, so-called new media can create a counter-public (e.g. environmental awareness, human rights), which can lead to new conflicts or new approaches to manipulation.